Agarlyftet 2026

Programme 25 November 2026

Heritage, tradition and the next generation

1. 13.00

   Welcome

   Moderator Helena von der Esch, Senior Family Advisor at Formue, opens the afternoon.

2. 13.15

   David EkelundCo-CEO and co-founder, Icebug

   In 2001 David Ekelund founded the footwear company Icebug with his mother Eliza Törnkvist, with the idea of making shoes with grip that help people stay active even when it is slippery. David chairs the European Outdoor Group and is one of the outdoor industry’s strongest voices for sustainable, values-driven business. Icebug is a certified B Corp, a member of 1% for the Planet and rated “Leader” by the Fair Wear Foundation.

3. 13.50

   William and Håkan AxelssonCEO and Senior Manager, FC Gruppen

   FC Gruppen is a Jönköping-based family business that has delivered complete solutions in catering, events, conferences and restaurants since 1993. It began with a catering kitchen and a family name. Today William is CEO and his father Håkan is Senior Manager.

4. 14.30

   Ägarbarometern 2026CeFEO researchers

   CeFEO researchers present this year’s barometer on the challenges and needs of business leaders in Jönköping Region, built on survey data, in-depth interviews and focus groups. Read the barometer →

5. 15.00

   Coffee break

6. 15.30

   Family businesses in the green transitionAssociate Professor Josh Wei-Jun Hsueh, CeFEO

   Practical tools and insights on how family businesses can navigate the EU Green Deal and the green transition. Results from the Erasmus+ project SUFABU, Supporting Family Businesses in Sustainability Transitions. SUFABU learning platform ↗

7. 15.45

   Lovisa and Kristofer Stenström14th generation, Bertegruppen

   Ancestors of the Stenström family were already running the mill in 1569, which makes Bertegruppen Sweden’s oldest family business. The group includes Berte Qvarn, SIA Glass, Berte Gård, Hafi, Berte Museum and the BERTEBOS Foundation.

8. 16.20

   Joel EklundThird generation, TePe Munhygienprodukter

   In 1965 TePe introduced the triangular toothpick, designed by woodcarver Henning Eklund with scientific support from two teachers at the School of Dentistry in Malmö. Today TePe is a global family business with subsidiaries and distribution worldwide and all production in Malmö.

9. 17.00

   Book launch with Professor Johan RoosHuman Magic: Leading with Wisdom in an Age of Algorithms (Routledge, 2026)

   In conversation with the President of Jönköping University, Johan Roos talks about his new book. His argument is that the way we use AI either strengthens or weakens our human capacities – curiosity, creativity, critical thinking, communication and collaboration – and that the sixth, judgement, should not be handed over to the machine. Johan Roos is a professor and board member at the Luxembourg School of Business, former Dean and CEO of Jönköping International Business School and co-inventor of the LEGO® Serious Play® method. About the book Human Magic ↗

10. 17.30

    Summing up the day

11. 18.00

    Networking until 19.30

The programme may change.